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FastFocus is easy to use for self-help on small, wireless devices since there is no typing required. There is no artifical hierarchy structure created, and users instead follow dynamic pathways to the right information.

FastFocus Content Indexing Server™ guides users to their desired information through an interface that is set up by a company's own domain experts – those who understand the information and how users think about finding the information. These domain experts use FastFocus to categorize and organize information in a customer-centric way, so that users can FastFocus to right information with ease. There is no set path or hierarchy to follow, and there is no need to type in search terms or questions.

FastFocus™ Buying Decision System is a direct extension of a company's top sales people. By using the system, these product experts train their web site to effectively sell products online. FastFocus™ Buying Decision System captures their extensive knowledge of customers' buying decision experience as it relates to specific products and then helps guide web site visitors (eVisitors™) toward a purchase on the Web.
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